Industry Awards Affirm ACDelco's Brand Leadership
GRAND BLANC, MICH. — When it comes to overall opinion and usage, the ACDelco brand continues to maintain positional superiority in the eyes of Independent Service Centers (ISCs), according to a recent study conducted by an independent outside market research company. In fact, 88 percent of the ISCs surveyed said they carry or install ACDelco parts; the next closest competitor received only a 72 percent rating among brands measured.
Several awards ACDelco received throughout 2006 further validate ACDelco's standing as a leading provider of automotive aftermarket products and related services. The awards – presented by recognized institutions, organizations, and media – affirm ACDelco as the brand of choice and recognize ACDelco's marketing, merchandising, advertising, and public relations efforts.
"ACDelco strives to meet or exceed the needs of the automotive aftermarket at all levels: warehouse distributors (WDs), technicians, and consumers," said ACDelco Advertising Manager Chris Brandt. "The industry awards we received in 2006 independently validate ACDelco's automotive aftermarket leadership and provide solid support for WDs' and ISCs' decisions to sell or install quality ACDelco parts."
The awards ACDelco received in 2006 are:
Global Design Awards – Bronze Awards: Awarded to ACDelco by Aftermarket Business Magazine in the following categories:
Print Advertising: June 2006 DuraStop® brakes faux cover and summer brake promotion ad
Merchandising / Display: 2006 "Pride of the Real Car Guys" calendar
Web site: acdelcotechconnect.com Web site This award recognizes outstanding work in various areas of Marketing for the automotive aftermarket, as judged by industry marketing professionals
Readers' Choice Awards: Awarded to ACDelco by Babcox Publishing for superior readership recall and opinion of ACDelco ads running in the following Babcox publications:
Brake & Front End magazine
ImportCar magazine
Silver Quill Award – Award of Excellence: Awarded to ACDelco by the International Association of Business Communicators (IABC) Heritage Region for ACDelco's 2005 DuraStop® brakes media event in the Communication Management Division, Special Events
Internal or External category.
Golden Thinker and Certificate of Excellence: Awarded to ACDelco by North American Precis Syndicate, Inc. (NAPS) for the following:
Golden Thinker Award: 1,104 placements for ACDelco's Spring Car Care 2005 –Keeping Your Vehicle on the Road to Safety. The release finished 13th overall among all NAPS releases distributed
Certificate of Excellence: 620 placements for ACDelco's Fall Car Care 2005 – Start With a Clear View of the Road
"The ACDelco brand consistently ranks highest in terms of delivering quality, durability, and dependability – attributes which are among the most important criteria in purchase consideration," continued Brandt. "With the launch of a new advertising campaign – 'The Pros Who Know' – early in 2007, we expect the ACDelco brand to continue stand out in a very competitive market. And, we look forward to winning even more industry recognition for our efforts."
Award Background and Criteria:
Aftermarket Business Magazine: Touted as the automotive aftermarket's premier design awards competition, the 12th Annual Aftermarket Business magazines Global Design Awards recognize the most compelling projects in six categories: Brand Logotypes, Merchandising / Display, Packaging, Print Advertising, Promotions, and Web sites. The competition is open to all of the industry's marketers, from manufacturers and advertising agencies to promotional companies and design firms. Best of Show, Gold, Silver, Bronze, and Honorable Mentions are given in all six categories. A select panel of eight industry leaders reviews each entry to determine what they feel are the most significant projects.
Brake & Front End and ImportCar: For 10 straight years, Babcox Publications' Brake & Front End, ImportCar, and Underhood Service magazines have recognized the advertisers that are the foremost communicators in the industry with their annual Readers' Choice Awards. Awarded by each magazine to only 10 companies, the winners are determined by surveys conducted by Babcox Research that asks readers which ads they recall seeing and reading.
International Association of Business Communicators (IABC): The IABC is a global network that provides the content, the credibility and the community to help communication professionals succeed in their careers. The first-ever IABC Heritage Region Silver Quill competition received 181 entries in 2005, with 36 Awards of Excellence and Awards of Merit awarded to professional business communicators within three communication divisions: creative, management, skills. Silver Quill tests the work of business communicators and recognizes excellence in business communications. It is a preliminary to Gold Quill, which is IABC's annual international competition. The IABC Heritage Region serves the following U.S. states: Conn., Del., Ind., Ky., Maine, Md., Mass., Mich., N.H., N.J., N.Y., Ohio, Pa., R.I., Vt., Va., Wash., D.C., and W.Va.
North American Precis Syndicate, Inc. (NAPS): NAPS distributes press releases for most Fortune 500 companies, over 150 associations, many government information offices, and more than 100 PR firms, including all of the 20 largest. According to NAPS, stories distributed for their clients generate 100 – 400 placements, with 400 rarely being reached.
About ACDelco:
ACDelco markets high-quality replacement parts for Ford, Chrysler, Toyota, Nissan, Honda, GM and most vehicles on the road today. To find an ACDelco parts retailer near you, log on to acdelco.com or call 1-800-ACDelco.
